SITUATION

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I had the opportunity to work with a production team to bring my commercial idea to life. This included pitching my idea to film professionals and also directing a team of filmmakers on set. Working on this project was a huge learning curve, showcasing the immense amount of work that goes into film productions from start to finish. I learned about the importance of communication as a leader, how to trust a team, and that other's skills and expertise are necessary to make ideas come to life. 

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TASK

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Create and direct a commercial with a production team using a RED camera

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ACTION TAKEN

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• Pitch the idea and get it approved by a team of executive producers

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• Directed the shoot, guiding performance, visual framing, and movement

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• Chose styling and settings that added texture and meaning to each scene

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• Worked with editors to shape the final piece into a polished, emotional narrative

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RESULTS

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One 30-second commercial, as well as two 15 second commercials for social media

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This spot won an award of excellence in the BEA Festival of the Arts. There are 9 of these awards given out out of over 300 submissions.

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