Burghardt
2thePOINT
SITUATION
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This project requested the creative direction of an imaginary perfume brand. This included creating product mockups in Adobe Photoshop, a mockup of an app layout using Adobe XD, a sensory-inducing video, as well as concepts for online advertising. I named my brand 2thePOINT, because it uses simple, natural ingredients to curate unique human experiences.
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TASK
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My role was to visually shape both worlds in the story. The mystical, witchy origin dimension and the grounded, modern world the witch enters.
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Pitch the brand's art direction to the client ​
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Create an app that elevates the product
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Design promotional materials such as digital ads and video ideas
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ACTION TAKEN
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Brainstorm, curate, and pitch the art direction of promotional materials
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Shot list, plan, and film video material to create sensory experiences
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Edit and color the video
RESULTS
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A fleshed-out brand identity for a perfume brand
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One video that builds this brand identity
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An app prototype that uniquely transforms the product experience
